What Is MSRP? The Honest Guide to Understanding Manufacturer’s Suggested Retail Price
INTRODUCTION: You spot a car window sticker showing $35,000. The salesperson mentions a different number. Your brain registers confusion. What happened to that first price? That number represents MSRP, and understanding it puts money back in your pocket. Most buyers walk into dealerships and stores completely unaware of what MSRP actually means for their wallet….